Newsletter - Diploma 30 October 2015

Upcoming Open Event

Progress your Career with a Professional Evening Diploma

Contact Andrew Mooney for any Diploma queries

Digital adspend up 25% in first half of 2015, native advertising on the up

An Extra Service

Connect With Us

For further information, contact the Admissions Office on (01) 4177500 or via

email: admissions@dbs.ie

Enrol for a DBS Diploma this Spring

Upcoming Open Event
Tuesday December 1st from 5-7pm

DBS are holding an Open Event on Tuesday, December 1st 2015 from 5-7pm.

Our Open Events are an ideal opportunity for you to visit the college and obtain further information on all our Professional Evening Diploma programmes. You can speak with industry specialist lecturers to identify the programme that is most suitable to your future development.

We look forward to seeing you there!

Progress your Career with a Professional Evening Diploma
Commencing January 2016

NOW accepting applications for Professional Evening Diploma programmes commencing in the following areas:

School of Business

•Advanced Diploma in Marketing

•Diploma in Business Studies

•Diploma in Digital Marketing & Strategy

•Diploma in Human Resource Management

•Diploma in International Business Studies

•Diploma in Management Studies

•Diploma in Marketing, Advertising, Sales & PR

•Diploma in Office Management and Administration

•Diploma in Tourism Management & Marketing

School of Law

•Diploma in Legal Studies/Advanced Diploma in Legal Studies

•Diploma in Alternative Dispute Resolution

•Diploma in Company Law

School of Arts

•Diploma in Psychology

•Diploma in Social Science

•Diploma in Digital Video Production and Post Production

•Advanced Diploma in Web Development

•Diploma in Fundamentals of Cloud Computing

•Diploma in Web Design

Join thousands of people who took the step and decided to up skill and enhance their career prospects in the areas of Accounting, Management, Finance, IT, Psychology, Law or Digital Media.

Professional Evening Diploma programmes are structured to address the constraints of modern work and lifestyle commitments. The courses run either one or two evenings per week (depending on the programme) between 6.15pm and 8.30 or 9.30pm and the duration varies between 10, 14, or 25 weeks to a year long.

Employability: we’re focused on your career

All our programmes have been designed and developed in collaboration with industry partners and the professional bodies so that on completion in addition to your academic qualifications, you will have the skills and knowledge to apply to your career.

DBS Professional Evening Diploma Programmes provide:

Career Advancement
Skills-based practical training
CV-enhancing qualifications
Learning with industry leaders

See a list of programmes here.

Contact Andrew Mooney for any Diploma queries

If you have any further queries about your Diploma application or need advice on Diploma courses at DBS, I am here to provide you with the guidance and information that you need.

I help prospective students who want to take the step and decide to upskill and enhance their career prospects in the areas of Accounting, Management, Finance, IT, Psychology, Law or Digital Media.

Our Professional Evening Diploma programmes are structured to address the constraints of modern work and lifestyle commitments. The courses run either one or two evenings per week (depending on the programme) between 6.15pm and 8.30 or 9.30pm and the duration varies between 10, 14, or 25 weeks to a year long.

All our programmes have been designed and developed in collaboration with industry and the professional bodies so that on completion in addition to your academic qualifications, you will have the skills and knowledge to apply to your career.

I am available to visit at DBS or available to take your calls and emails. For any further information or if you would like to arrange a meeting please email andrew.mooney@dbs.ie or call (01) 4170685.

Digital adspend up 25% in first half of 2015, native advertising on the up
Digital adspend grew by 25% in the first half of 2015 to a landmark high of €162m, new figures show.

In addition, spending on mobile adspend is now 40pc of total digital with growth year-on-year of 72pc.

For the first time, native advertising has been broken out showing a spend of €16m in the first half.

The IAB PwC Online Adspend Study also showed that display advertising had the highest growth rate at 31pc for the six months and it now represents 36pc of total digital spend.

Paid-for-search advertising has grown by 26pc year-on-year and is still the dominant format.

Classified advertising online held a 9pc share of total online adspend at €14m.

Meanwhile, spend on digital video advertising grew by 57pc. According to the research, native formats includes in-feed advertiser controlled ads such as those appearing on Facebook and Twitter as well as publisher controlled in-feed advertising.

Native is now a format that is anticipated to be primed for further growth across markets, it added.

Suzanne McElligott, CEO, IAB Ireland, said: “With Irish marketers identifying digital as the key strategy to drive growth in 2015 our advertising industry has recognised that the gap between users’ ever increasing digital consumption and digital adspend must now be bridged.

"Now more than ever there is a genuine collaboration between the key stakeholders in the digital sector in the establishment of agreed standards such as Viewable Impressions. This collaboration is facilitated by IAB as the industry moves locally and globally to digital ad formats and practices that further enhance user engagement.”