This programme focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and specifically event management in a marketing context.

The degree aims to develop learners' knowledge of the theory, as well as practice of marketing, necessary for them to secure employment and perform in the areas of marketing in a broad range of employment environments with special focus on event marketing, event management, and the events marketing industries. 

• BA (Hons) in Marketing : CAO Code DB531
• BA (Hons) in Marketing (Digital Media & Cloud Computing) : CAO Code DB525
• BA (Hons) in Marketing (Digital Media) : CAO Code DB518
• BA (Hons) in Marketing (Event Management) : CAO Code DB517

There are many good reasons, personal and professional, to study Marketing at Dublin Business School!

1. Study in the heart of Dublin City Centre
2. Study full time over 3 years 
3. The opportunity for progression to postgraduate level 

Visualise your future success. Take the first step and register for our Online Open Evening.

Our Open Evening offers the perfect opportunity to speak with our team of expert lecturers from the Psychology department, and gain first hand knowledge on the BA (Hons) in Psychology.

We will facilitate breakout rooms for you to explore – covering all disciplines. Our faculty, admissions team, and welcoming staff will be on hand to guide you through the process, help you visualise your future success and answer any questions you may have.