BA (Hons) Marketing with Digital Media
More than 17 million smartphones and tablets were activated on Christmas Day 2012, a 156 per cent increase from 2011, according to research by Flurry Analytics*
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The BA (Hons) Marketing with Digital Media degree programme has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills whilst also allowing them to develop digital media skills in an ever changing business environment.
Aims & Objectives
- On completion of this programme, students should have:
- Gained a strong understanding of marketing concepts and issues
- The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories
- The communication and management skills required to successfully work within digital media projects & have gained the ability to function effectively as an individual and in project teams
- An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills.
- An understanding of the changing face of marketing and digital media, in relation to the use and development of technology, and its impact amongst organisations and on society.
*http://www.irishtimes.com/newspaper/finance/2013/0204/1224329603383.html
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