Just Eat to sponsor 2fm’s Eoghan McDermott show
Takeaway app company is putting its name to drivetime slot on RTÉ station
Takeaway app company Just Eat is to sponsor Eoghan McDermott’s drivetime show on 2fm from Monday in an eight-month deal.Just Eat will put its name to The Eoghan McDermott Show in a deal that includes 45 credited stings a week on the RTÉ national station as well as podcast and homepage sponsorship and other promotions.McDermott began presenting the 4pm-7pm show in August 2015 and, according to the latest available figures, he has 109,000 listeners.
In January, the FTSE 250-listed group reported that sales rose by more than a third in 2016, albeit at a slower rate of growth than in previous years.The company has upgraded its profit forecasts three times for 2016 and five times in the past two years. It has faced increased competition of late from companies such as Deliveroo.
Source - Irish Times
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