Marketing communications and the marketing profession have changed drastically in the last years becoming more complex and highly competitive. This diploma offers an in-depth overview of the marketing profession, an understanding of the concepts and processes involved to effectively place products or services in the market. 

This course will teach practical skills in relation to the application of marketing, advertising and communications, sales and performance measurement, and public relations. It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. With a central focus on how social media and analytics play such a key role in marketing today, this course will prepare the students for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century.

Marketing Essentials

This module aims to develop a student’s skills, as a professional marketer, in analysing a range of marketing performance and productivity decisions which are central to the success of the marketing function within any organisation. The structure of the content is to ensure that students will have the skills and knowledge necessary to develop a successful marketing strategy and assess its performance.

Advertising & Communications

This innovative module will explore a broad range of subjects and practices within the fields of advertising & communications from creative advertising, to place branding. Students will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape. In this module students will develop practical skills that are integral to the disciplines of advertising and branding.

Public relations and crisis management

This module aims to equip candidates with the skills to practice the elements of communication engagement with targeted stakeholders. It will provide the theoretical knowledge and professional skills to practice effective public relations within the professional global PR and communications industry, and to learn how to manage a crisis. The module will be delivered largely in an interactive workshop mode, focusing on practical applications of key PR tools and techniques, both online and offline.

Sales and Performance Measurement

This module aims to give learners a comprehensive understanding of the sales management process and contemporary techniques from both a B2C and B2B perspective. The module will particularly focus on the role and value of technological and cloud-computing based sales solutions.

DBS aims to give you the best possible campus and blended learning experience. All classes for 2020/21 will be taught on a hybrid learning basis. This means you will be on campus for some classes and other classes will be online. Your timetable will be available once you register for the programme and will advise you of which classes are on campus and which classes will be taken online.

Our objective is for every student to have as much classroom teaching as possible.   The amount of classroom teaching for any individual student is dependent upon how many other students are in the class.   On average we expect that while a 2-metre social distance requirement is in place for Colleges and Universities, a student will spend approximately one-third of their time in the classroom and the remainder online. 

All student services such as Career and Library Services, Student Welfare and Academic Support will still be fully available to all students. All of these support services are being reformatted for the new academic year so as students can access them online as well as on campus.

We would love to welcome you in person as per usual, but unconventional times call for creative alternatives – we will now be bringing the DBS experience straight to your home. Our Open Evening offers the perfect opportunity to speak with our team of expert lecturers and gain first hand knowledge on programmes offered across a variety of disciplines.

Realise your ambition from the comfort of your own home...This is a pre-registered event and therefore please register in advance of the date here. We will be in touch shortly with further information and details as we get closer to the event.

Hope to see you there!
 
Team DBS