Snapchat, which enables millions of people around the world to send photos and videos that can disappear within seconds, is believed to be in advanced discussions with major venture capital players and private investors.

Born at Stanford University in California in 2011, Snapchat has seen its value skyrocket after spurning a US$3bn acquisition offer from social network Facebook two years ago.

While Snapchat has not officially disclosed how many users it has, it said last year that users sent more than 700m “snaps” a day.

What is really interesting to watch about Snapchat is its evolution to become a media-sharing tool. It is understood Snapchat Discover is becoming the fastest growing media-sharing platform since Twitter and is understood to have sent some publishers millions of views per day.

(Source: Silicon Republic)