The MSc Marketing with Digital Media is a new specialised and innovative programme, which has been created to meet the needs of recently qualified marketing graduates who seek to develop specialist knowledge of digital media at Master of Science level.
The general philosophy of the programme is to provide a postgraduate taught educational programme, at an appropriate academic level, that will provide graduates with a blend of knowledge and skills to equip them for employment in positions in any business which requires an applied knowledge of digital marketing principles, strategic digital planning & management, web marketing,emerging digital media and the ability to create applicable solutions to every day marketing challenges.
The MSc Marketing with Digital Media is a programme which has been purposely created to meet the needs of recently qualified business (with marketing) or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the digital marketing profession. In today’s competitive marketing landscape, this specialist MSc Marketing with Digital Media programme will equip students with the knowledge and skills necessary at senior level marketing positions in an ever changing digital environment.
*http://www.irishtimes.com/newspaper/finance/2013/0204/1224329603383.html
