IBM and IDA Ireland have recently announced the opening of a state of the art European Digital Sales Centre at the IBM Technology Campus, Dublin.  The €20 million investment enables a new digital based system of engagement and transforms the way in which IBM engages with clients and business partners.  Clients will now experience increased personalisation, innovation and efficient collaboration through digital and social platforms. The Centre is IBM’s largest multi language client engagement centre worldwide. It brings together a specialist IT salesforce working in 19 languages and is a focal point for clients in 21 countries across Europe.

IBM’s latest investments in Cloud, Big Data Analytics, Mobile and Social technologies are fundamentally changing how we live, work and interact.  Alongside this, the rise of digital technology has reset clients’ expectations and is requiring enterprises to rethink the end-to-end client experience.

The state of the art Centre anticipates the transformational shift in buying patterns as C-Suite clients increasingly look to engage with IT specialists online through screen sharing, video conferencing, live text chat and social media platforms.

Speaking about the launch, Bruno Di Leo, Senior Vice President IBM Sales & Distribution said, "The digital revolution is changing the way buying decisions are made and commerce is transacted. What individuals are experiencing as consumers is changing what they expect from IBM as an enterprise client. They want us to know them and understand their preferences, and get value from our expertise in new ways and on their own terms...In other words, digital is central – not secondary."

The Tánaiste and Minister for Social Protection, Joan Burton TD welcomed the role that IBM and other employers are playing in helping to get people back to work, particularly in ensuring that the Department of Social Protection’s employment support schemes such as JobBridge have proven to be so successful.  She added: “With Ireland continuing to attract well-known global ICT companies, we need to have people ready to take up jobs, particularly highly-skilled jobs. Nine out of the top ten global ICT companies are based here, and many have followed the trail blazed by IBM.”

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