The Diploma in Selling & Sales Management is designed for new sales people or others within the industry looking to gain a greater insight into the profession of selling and to quickly acquire knowledge and effective skills of sales management. The course will also be of benefit to experienced sales people, who wish to improve their professionalism through a course of study, with both a theoretical and practical element. Members of other professions can also develop and acquire selling skills through this course that will aid them in their particular field.

The primary objectives of this diploma programme are:

• To add to the student’s motivation and understanding of selling through exploration of the history of selling and its professional nature, the variety and complexity of the sales role and the people engaged in sales activities
• To provide students with a focus in terms of the uniqueness of selling as an activity and as a distinct form of marketing communication
• To provide students with an appreciation of the correlation between sales and marketing and how best practice within industry is to fully integrate these functions
• To provide students with a framework of the sales process at a comprehensive level, and one which will enable them to build upon this foundation to an advanced level
• To provide students with the means and opportunity of connecting the learning points of the syllabus with their personal work environment and the macro environment in which they operate
• To assess the ability of students to apply the principles learned during this programme in a simulated environment

Duration
This Diploma course is 14 weeks in duration part-time and will commence on 28th September 2016. Classes are scheduled every Wednesday from 6.15pm - 9.30pm.

Course Fees
The fee for the Diploma is €1,500 and this is inclusive of tuition, registration and exam fees.  Fees are due prior to course registration.