Recently, Facebook announced that they are adding some new features to help businesses simplify their sales cycle and make it easier to connect with their audience. The new features include: A new call-to-action, shopping tab and services section.

Call to actions (CTA)

The new CTA button is aimed to bring your business’ most important goal that you want to achieve with the platform to the forefront of your page.

Shopping Tab

Similar to CTAs, the new shopping tab is aimed to make it easier for businesses to showcase their products and have a chance to sell them directly through Facebook. 

Services section

Much like the shopping tab is for companies that sell products, the services section helps professional service providers make their product more “tangible” and noticeable to their audience. 

Read more digitalmarketingmagazine.co.uk

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