• Speak to our industry-specialist Lecturers in your area of interest
• Sit down with our Admissions Team to talk about your next steps to success
• Experience DBS' facilities first-hand

The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when advertising was great.

“The ability for the systems to talk to each other, the ability to understand that the iPhone I’m speaking to you on now is connected to my computer and how, as an advertiser, you can make that linkage without necessarily having personally identifiable information to work with—these are all challenges to reaching a particular consumer with the right message at the right time,” says Claire Alexander, Oracle’s senior director of product marketing.

Strategic Management, Marketing Innovations, Digital Media and more...

The MSc in Marketing is aimed at leading professionals who want to excel in their marketing roles and even progress to managerial and senior corporate level positions.

• Be led by our experienced academic team
• Learn from senior industry practioners
• Exposure to the lateast trends in entrepreneurship, innovation and marketing
• Develop strategic marketing plans
• Delve into research and complete a dissertation on your chosen area of expertise

For more information on our MSc in Marketing and how to apply, please click here.