Open Evening Tuesday August 23rd 2016 DBS are holding an Open Evening on Tuesday, August 23rd 2016 from 5pm - 7pm in our Aungier Street campus.

3 reasons to come

1. Get advice and guidance from our lecturers and admissions team
2. Find out more about the course of your interest
3. See the building and feel the atmosphere

We look forward to seeing you there! To register your interest in attending you can do so by registering HERE.

Alternatively if you have any queries please contact our Diploma expert Andrew Mooney on (01) 417 0685 or email andrew.mooney@dbs.ie.

Communicorp set to launch interactive audio advertising
Broadcasting group Communicorp is beefing up its non radio advertising through a deal with digital advertising network Adforce.com. The new digital audio offering will target both live digital listeners and users of podcasts and playback options for stations including Today FM, Newstalk, Spin1038, Spin SW and 98FM.  Under the deal, Adforce.com will be the exclusive sales representative for Communicorp's digital audio advertising, using ad formats operated by Triton Digital.

In what is understood to be a first for the Irish market, multiple digital ads will be able to run at once, to cater for different listeners. That marks a break with traditional radio where everyone hears the same advertising at the same time. The shift online will see voice activated formats that allow listeners to interact with ads in real time - including asking for a coupon or marking a diary date.Audio ads will also be synced with display ads served on the device being listened to.

The move by Communicorp reflects the rapid shift of listeners to online formats.Data from polling firm IPSOS MRBI's Irish Audio Landscape last year showed 67pc of 18 to 37-year-olds listen to online radio each month. Other research has found that streaming audio is a top activity for almost four out of five smartphone users.Communicorp's Deborah Carpenter, who is head of solutions and insights at the company, said the collaboration with Adforce is bringing innovations into the Irish market."Radio has always been a high-engagement medium and digital audio takes this to a new level because of the customisation and control it offers.

The launch represents an exciting opportunity for the radio and media industry."We selected Adforce.com for its proven track record in identifying pioneering digital advertising opportunities and helping broadcasters maximise revenues across these," she said.  Dublin-headquartered Adforce.com provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet and web platforms.

Source, and read more: Irish Independent

You can gain new skills in Advertising and PR with a DBS Diploma in Marketing, Advertising, Sales and PR

Focus on: Diploma in Marketing, Advertising, Sales and PR Course Details
The Diploma in Marketing, Advertising, Sales and Public Relations provides students with an introduction to marketing and promotional methods used in industry. On completion of this programme students should have a firm grounding in subject areas such as Marketing Theory & Practice, Advertising, Sales & Sales Management and Public Relations

The lecturing team will consist of lecturers who combine academic qualifications with substantial practical business and marketing experience. In addition, marketing professionals will be invited as guest lecturers to discuss practices in the industry. A wide range of teaching techniques, including lectures, videos, workshops, seminars, guest lectures, and case studies will form an integral part of the course.

On completion of this programme, students will have the knowledge and skills required to work in a variety of marketing and business positions such as marketing assistant, PR executive, advertising executive, customer relations or as a sales representative.

Duration
The Diploma in Marketing, Advertising, Sales and PR course is a 1 year programme and is due to commence on 19th September 2016. Typically, students attend classes two evenings per week from 6.15pm to 9.30pm on Mondays and Wednesdays. 

Course Fees
The fee for this Diploma is €2,000 this is inclusive of tuition, registration, exam fees and DBS library membership.

How to apply?
We are currently accepting applications for all evening Diploma programmes commencing in Autumn 2016. You can APPLY NOW on our website under ‘Professional Evening Diploma Application’.

If you require any additional information please do not hesitate to contact me on 01 417 0685 or email andrew.mooney@dbs.ie

If you're interested in this course click HERE

For more information or apply online HERE

Contact Andrew Mooney for any Diploma queries If you have any further queries about your Diploma application or need advice on Diploma courses at DBS, I am here to provide you with the guidance and information that you need. 

I help prospective students who want to take the step and decide to upskill and enhance their career prospects in the areas of Accounting, Management, Finance, IT, Psychology, Law or Digital Media.

I am available to visit at DBS, or to take your calls and emails. For any further information, or if you would like to arrange a meeting, please email andrew.mooney@dbs.ie or call (01) 4170685.