Focus on: Diploma in Marketing, Advertising, Sales and PR
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The Diploma in Marketing, Advertising, Sales and PR has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments.
Programme Aims and Objectives This programme introduces participants to the areas of marketing, advertising, sales & public relations enabling them to understand the tools and enhance their studies in the marketing and communications area.
Course Structure The Diploma in Marketing, Advertising, Sales and Public Relations is held over two evenings per week over one year duration. The lecturing team consists of staff that combine both academic qualifications with substantial practical business and marketing experience.
Assessment To be awarded the Diploma in Marketing, Advertising, Sales and PR, students will be required to complete a written assignment worth 30% of their final mark for each module and complete a written exam at the end of the year, which is worth 70% of the overall mark.
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