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Final chance to apply at DBS
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For further information, contact the Admissions Office on (01) 4177500 or via email: admissions@dbs.ie |
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Apply for a Postgraduate Programme at DBS
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Visit us at Career Zoo
DBS will be at Career Zoo this Saturday, February 20th, in the Convention Centre Dublin, Spencer Dock, North Wall Quay, Dublin 1. Stop by to say hello and chat with us about all the programmes we have on offer across the areas of Business, Arts, Computing and more.
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Upcoming Open Evenings at DBS
Would you like to study at DBS? Come along to one of our Open Evenings in our Aungier Street campus.
Our next Open Event will take place on Tuesday March 8th from 5-7pm, and there'll be two more on Tuesday May 10th and Tuesday June 7th.
Our Open Events are an ideal opportunity for you to visit the college and obtain further information on all our Postgraduate programmes. You can speak with industry specialist lecturers to identify the programme that is most suitable to your future development.
We look forward to meeting you there!
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Postgraduate Programmes
Apply online at dbs.ie
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Historic brands of Ireland - then and now
What's happening in Dublin?
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Ireland has many heritage brands. But why do brands change? When does it become meaningful for a brand to change? We find out.
Tayto is more than a crisp; in Ireland, it’s a cultural phenomenon. How many confectionery brands in the world have inspired a book (‘The Man Inside the Jacket’) or their very own theme park? Meanwhile, abroad, many in the Irish diaspora claim to miss Tayto more than their family members. It all started in 1954 when Joe “Spud” Murphy set up the company off Moore St. with a budget of £500. Since then Tayto has gone from selling 347 packs a day to 525 packs a minute. Check out the original branding versus what we have today.
Kerrygold butter was born in 1962 when the Irish Dairy Board chose the name from a list of alternatives which included ‘Leprechaun’ and ‘Tub-o-Gold’. Thank goodness for that. The logo has evolved slowly over the years, with the most recent incarnation appearing in 2010.
 HB Ice Cream. Every good brand should mix up its product offering now and then, and this has certainly been the case with Ireland’s most iconic ice cream maker, HB. Taking its name from the initials of its founder William Hughes, the company has offered a wide variety of ice creams since its foundation in 1926. In 1979, you could pick up the now forgotten Butterscotch ice-cream for 15p and in 1983 you could pick up something called a Chilly Willy. Some ice creams like the Solero, introduced in 1997, are still with us while 1988’s pencil shaped pop ‘The Scribbler’ just didn’t catch on.
Why do brands change over time and when does it become meaningful for a company to amend its brand?
“Brands evolve for a number of reasons,” says Gary Joyce, managing partner of Genesis, an agency specialising in brand strategy and development. It’s important to change brands when “the current brand positioning (where the brand sits in the consumer’s mind) no longer works; when the brand innovates and extends to appeal to new customers or new markets; or when a competitor encroaches on a brand’s territory,” says Joyce.
To see how other brands have changed over time see the link below.
(Source: Think Business) Things are on the up in Dublin. Get the skills you need to boost your career with a Postgraduate Course at DBS!
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Why study for a Postgraduate Qualification?
- Promotion opportunities in current role/career enhancement
- Enhanced job security
- Improved career and networking prospects
- To complement your primary degree
- Change of direction in career
- Development of transferable skills
- Further development of your skills and knowledge in a specialist field
- Opportunity to develop strong analytical, problem solving, presentation, time management and communication skills
- Academic and personal development at a professional level
- Worthwhile investment to enhance lifetime career prospects
- To fulfill personal interests.
- For more information and a full list of courses, see our website.
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Why do an MBA at DBS?
10 most under-rated aspects of getting your MBA;
- The chance to stop and reflect on some big business issues.
- Learn about how to get a group of 'Type A' personalities to work together as a team.
- Think about the global economy and not just your world where you work.
- Work with lecturers that really challenge you.
- Hear from accomplished executives when they come in to talk at the school.
- Refocus yourself.
- Learn about managing people.
- Learn how to speak in public.
- Understand more about the world.
- Make some lifelong friends who will accomplish great things over their careers in business.
DBS offers a comprehensive range of MBA programmes, either general or with streams, to meet the needs of individuals wishing to enhance their qualifications and promotion prospects within growing industry sectors in the Irish economy.
Don't miss your opportunity to unlock your potential. Apply today to undertake an MBA course with DBS.
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IT Skills - An essential asset for all graduates
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Technology and computer skills are essential assets for all workers. Even if the career you choose does not focus solely on computers, the job you do will most likely require the use of computers and technology to accomplish tasks and process information.
There are now over 5,000 technology companies located in Ireland, ranging from start-ups and SMEs, to large international and multinational companies, with an ever-growing number of Irish owned multinationals.
According to The Expert Group on Future Skills Needs, Ireland is facing an average 5% a year increase in demand for ICT skills up to the year 2018. This means that the number of ICT professionals will rise to over 91,000 in Ireland alone. Across Europe (the EU 27), the conservative projected shortage for ICT professionals by 2015 is 372,000, and potentially as high as 864,000.
This wave of ICT innovation is driving demand for new ICT skills and abilities. The ICT sector needs people who can design, develop and deploy new applications and services. It also needs people with new combinations of skills, for example, Big Data requires a combination of skills, such as technology, statistics and business skills; Social Media needs a combination of technology and marketing skills.
(Source: CareersPortal)
Get the skills required now with a Postgraduate Course at DBS!
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An Extra Service
No appointment required! Our Team is Available Monday to Friday 8.45 a.m. - 5.15 p.m.
We're happy to answer any questions you might have regarding our Postgraduate programmes, or the application process. Feel free to call into the Aungier Street building, Monday to Friday from 8.45 a.m. - 5.15 p.m. to speak with a member of the Admissions Team about your options.
You do not need to make an appointment. You can also contact us on (01) 4177500 or by email to admissions@dbs.ie.
You can also contact us today with your questions and take the first step towards furthering your education this year.
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