Meteor’s new “Secret HQ” campaign continues its recent fondness for guerrilla (experimental) marketing, with fake planning permission notices and a taxidermied fox among its plans to surprise consumers.

“When we’re designing our marketing campaigns, we have to acknowledge that our customers are consuming non-traditional media,” explains Meteor director Maeve O’Malley.

O’Malley says Meteor wanted the ad to avoid “generic” advertising messages and instead offer “a light-hearted glimpse into the mobile consumption habits of customers”. Some of the concepts from the ad will be “placed in the real world” as part of the campaign, with a taxidermied fox character by the name of Séamus – Meteor’s version of an existing internet meme – popping up in well-known locations during the next phase.

Source (Irish Times)

You can gain new skills in Marketing with a DBS Diploma in Marketing, Advertising, Sales and PR.