Focus on: Diploma in Digital Marketing and Strategy
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Course Aims and Objectives
Our Diploma in Digital Marketing and Strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.
The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations. Each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.
To be awarded the Diploma Digital Marketing and Strategy, students are required to create and develop a full digital plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of an online business, service or product (100% of course assessment).
Structure
Each module during this course will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs. Students are encouraged to provide their own ideas and experiences within the learning environment to promote creativity, share success stories, brainstorm and draw maximum value from the programme from a academic and professional perspective.
If you're interested in this course click HERE
For more information or apply online HERE.
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