Focus on: Diploma in Marketing, Advertising, Sales and PR
 |
Course Details
The Diploma in Marketing, Advertising, Sales and Public Relations provides students with an introduction to marketing and promotional methods used in industry. On completion of this programme students should have a firm grounding in subject areas such as Marketing Theory & Practice, Advertising, Sales & Sales Management and Public Relations
The lecturing team will consist of lecturers who combine academic qualifications with substantial practical business and marketing experience. In addition, marketing professionals will be invited as guest lecturers to discuss practices in the industry. A wide range of teaching techniques, including lectures, videos, workshops, seminars, guest lectures, and case studies will form an integral part of the course.
On completion of this programme, students will have the knowledge and skills required to work in a variety of marketing and business positions such as marketing assistant, PR executive, advertising executive, customer relations or as a sales representative.
This Diploma is awarded by the Institute of Commercial Management (ICM). ICM was founded in 1979. ICM is now one of the leading professional examination bodies in the field of business and entrepreneurial education in Ireland and the UK, with corporate and student members throughout the world. The institute is committed to providing a range of global education, training and consulting services which raise standards for business and enable lifetime learning and professional status for individuals.
Read more here.
|
|
