Digital detox is hard to do for most Irish people, research finds
Brands should be cautious about crashing the social media party, MediaCom study says
 |
“Digital detox” is more theory than reality for most Irish people, a new study of online habits by MediaCom Ireland shows. Three out of five people surveyed on behalf of the media-buying agency have not stayed offline for more than a single day.Some 45 per cent of people said they were able to stay offline for only that long, while 15 per cent said they had never stayed offline.Three-quarters of Irish people use social media at least once a day, according to MediaCom’s Connected Ireland report, with almost half (48 per cent) using it multiple times a day.The most popular network for frequent use was Facebook, with 69 per cent of people using it daily, while WhatsApp was in second place at 36 per cent, ahead of Facebook Messenger (30 per cent), Twitter (22 per cent), Snapchat(16 per cent) and Instagram (15 per cent).
Read more on the Irish Times website
You can gain new skills in Social Media with a DBS Diploma in Digital Marketing and Strategy
|
