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DBS Open Evening - Tuesday December 6th 2016
DBS are holding an Open Evening on Tuesday, December 6th 2016 from 5pm - 7pm in our Aungier Street campus.
3 reasons to come
- Get advice and guidance from our lecturers and admissions team
- Find out more about the course of your interest
- See the building and feel the atmosphere
We look forward to seeing you there! To register your interest in attending you can do so by registering HERE.
Alternatively if you have any queries please contact our Diploma expert Andrew Mooney on (01) 417 0685 or email andrew.mooney@dbs.ie.
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8 reasons to choose DBS for part-time students
Whether you’re going to college for the first time or returning to college after a number of years out of education, there are a lot of things to think about. What benefit is college to me? What do I want to gain from it? Do I have the time to study? Here are 8 reasons why choosing DBS will be right decision you will make in 2016. 1. We are focused on your career 2. We help you get the skills employers are looking for 3. Quality and experience of lecturers 4. Develop your abilities and broaden your experience 5. Maximise your opportunity for career growth 6. City centre location 7. Industry recognised courses 8. Increase your network When you study at DBS you will work closely with the lecturers in order to improve your skills, enhance your employment prospects and develop all your potential. If you would like more information about why DBS is the right college for you call me on 01 417 0685 or email admissions@dbs.ie.Source (Dublin Business School)
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Digital ad spending accelerates as mobile overtakes desktop
Figures reveal strong Facebook growth in Ireland
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Digital advertising revenues grew 33 per cent in the first half of the year, with social media extending its share of the market and mobile overtaking desktop, new figures from industry body IAB Ireland show. Spending on digital advertising in the Irish market reached a record €216 million in the first six months of 2016, according to the IAB/PwC online adspend study.
The rate of growth has accelerated since last year, when Ireland was already the fastest-growing digital ad market in Europe.Mobile revenues soared 67 per cent year-on-year and edged ahead of desktop, with some €108.5 million spent on mobile ads and €107.5 million going on desktop ad formats in the first six months.IAB said advertisers were catching up with shifts in consumer habits.
“Smartphones are increasingly being used as the main online device for users to access information, transact business, consume news and entertainment,” said IAB Ireland chief executive Suzanne McElligott.
Key driver
A surge in Facebook advertising revenues appears to be the key driver of a 59 per cent increase in the estimated size of the display ad market, which accounted for €94 million of overall first-half revenues.Some €51 million of this was classed as “social media display”, which has more than doubled from the €22 million estimated in the first half of 2015.
In July, Facebook reported second-quarter growth of 80 per cent in mobile advertising revenues, with its total worldwide quarterly ad revenues calculated at $6.2 billion, up 59 per cent. The social media giant will publish its third-quarter earnings next Wednesday.Paid search advertising, which largely represents Google’s dominant share of the digital ad market, grew 21 per cent in the first half to €108 million, IAB said.
Social media
Online video ad revenues, which overlap with those of social media, jumped 85 per cent to €20 million, while native advertising, or ad formats that mimic the editorial content of a website or app, was valued at €37 million. In the same period last year, native ads, then a nascent market, were estimated to be worth €16 million.Online classified revenues arrived at €14 million, which was flat on the same period in 2015. This is just 7 per cent of the total digital market.The IAB’s record figures confirm that the digital advertising market has extended its lead over the next biggest medium, television, where the expected rate of growth 2016 has been hampered by Brexit-related caution on the part of the big TV advertisers, many of which are UK-based.The explosion of digital as a medium has been the defining feature of the advertising market over the past five years. In the first half of 2011, digital ad revenues were estimated to be just €65 million.
Source: Irish Times
You can gain new skills in Digital Marketing and Social Media with a DBS Diploma in Digital Marketing and Strategy
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Focus on: Diploma in Digital Marketing and Strategy
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Course Details
Our Diploma in Digital Marketing and Strategy course brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.
The aim of the course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.
Each module will be taught using practical case studies in order to ground all theoretical learning in real-life industry examples. The tutor will deliver core demonstrations of relevant digital tools. Students will have the opportunity of implementing and testing concepts and applications in computer labs.
To be awarded the Diploma Digital Marketing and Strategy, students are required to create and develop a full digital plan and campaign that involves conceiving, designing, creating, promoting, executing and measuring a successful launch of an online business, service or product (100% of course assessment).
Duration
This Diploma course is 12 weeks duration part-time and is due to commence in February 2017. Typically, students attend class every Wednesday from 6.15pm - 9.30pm.
Course Fees
The fee for the Diploma is €1,500 and this is inclusive of tuition, registration and exam fees. Fees are due prior to course registration.
How to apply?We are currently accepting applications for all evening Diploma programmes commencing in Spring 2017. You can APPLY NOW on our website under ‘Professional Evening Diploma Application’. If you require any additional information please do not hesitate to contact me on 01 417 0685 or email andrew.mooney@dbs.ie
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Contact Andrew Mooney for any Diploma queries
If you have any further queries about your Diploma application or need advice on Diploma courses at DBS, I am here to provide you with the guidance and information that you need.
I help prospective students who want to take the step and decide to upskill and enhance their career prospects in the areas of Accounting, Management, Finance, IT, Psychology, Law or Digital Media.
I am available to visit at DBS, or to take your calls and emails. For any further information, or if you would like to arrange a meeting, please email andrew.mooney@dbs.ie or call (01) 4170685.
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