Twitter user growth stalls in fourth quarter
320 million average monthly active users lags behind forecasts for social media network
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Twitter’s average monthly active users stalled in the fourth quarter - the first flat quarter sequentially since the company listed in 2013. Twitter said in a filing it had 320 million average monthly active users in the quarter, in line with the third quarter and lagging a forecast for 323 million users from RBC Capital Markets. Revenue rose 48.3 per cent to $710.5 million in the quarter ended December 31st. Revenue in the current period will be $595 million to $610 million, the social network said in a statement. That compared with an average analyst projection of $627.6 million.
Meanwhile, social-media competitors like Instagram and Snapchat are amassing larger audiences and focusing their products more on what Twitter does best: real-time news and information. Larger rivals, like Facebook and Google, have built out real-time advertising capabilities, too. Twitter is expected to capture 9 percent of worldwide social-media advertising spending this year, compared with Facebook’s 65 percent, according to EMarketer.
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