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150,000 digital jobs forecast, but few have the skills to fill them.
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With 150,000 new digital jobs forecast for a €21bn digital economy by 2020, there may be trouble ahead – 83pc of marketing people are failing entry-level digital competency tests. A report from the Digital Marketing Institute (DMI) in Dublin reveals that 83pc of people with a marketing remit failed to achieve entry-level competency and also scored 34pc lower than their international colleagues. The Digital Marketing Institute assessed 622 people (380 in Ireland) by asking them 54 questions across the core digital marketing disciplines of strategy and planning, mobile, search, display, email and social media marketing.
Digital skills competency in Ireland was found to be 30pc lower than entry-level competency - that expected of a junior digital executive, or anyone undertaking basic digital campaigns tactics for a business.
With a predicted 150,000 digital jobs and an internet economy worth €21.1bn by 2020, co-founder and director of the DMI, Ian Dodson, believes the implications for the Irish economy are significant. “The digital economy has taken centre stage in Ireland’s economic recovery with the industry creating hundreds of jobs every month.”
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Why not reskill or upskill for FREE today with a Springboard course at DBS
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Read what our Graduates have to say about Springboard at DBS
"Having been fortunate enough to gain a place studying Digital Marketing as part of the Springboard initiative at DBS I found myself enjoying the course from the start. The attitude of lecturers and students was immediately positive and encouraging, while the course content itself was thorough and enjoyable.
Gaining new skills and the general environment of encouragement certainly helped my own prospects and confidence with regard to future professional development.
I found the DBS city centre location convenient and vibrant. Overall, having seen my career benifit significantly both during and after my time at the college I feel that my participation on the course at DBS was an extremely rewarding and beneficial experience."
James Jennings, Certificate in Digital Marketing
2014 Springboard Brochure
For further information on Springboard at DBS, Programme Content and Course Entry Requirements click on our 2014 brochure.
An Extra Service
Our Admissions Team is available Monday to Friday 8.45 a.m. - 5.15 p.m.
We realise that you may have questions regarding our Springboard programmes. Please be aware that you may call into the Aungier Street building, Monday to Friday from 8.45 a.m. - 5.15 p.m. to speak with a member of the Admissions Team about your options.
You do not need to make an appointment. You can also contact us on (01) 4177500 or by email to springboard@dbs.ie
Why not contact us today with your questions and take the first step towards furthering your education this year.
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Next DBS Open Event: Tuesday 16th September
Please be advised that we are holding our next DBS Open Event on Tuesday 16th September, 5-7pm in our main Aungier Street building.
Our open events are an ideal opportunity for you to visit the college and to obtain further information on all of our programmes and to speak with industry specialist lecturers to identify the programme that is most suitable for your future development.
We look forward to seeing you there.
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