Apply now for September 2024

Visualise your future success. Take the first step and register for our Open Evening.

Our Open Evening offers the perfect opportunity to speak with our team of expert lecturers and gain first hand knowledge on programmes offered across a variety of disciplines including:

• Business
• Marketing
• Accounting & Finance
• Psychology
• Counselling and Psychotherapy
• Social Science
• Springboard+ Programmes
• Professional Diplomas and many more

Our faculty, admissions team, and welcoming staff will be on hand to guide you through the process, help you visualise your future success and answer any questions you may have.

The BA (Hons) in Marketing focuses on core areas of marketing such as communications, planning, management, consumer behaviour, services marketing, marketing research, strategic marketing, digital marketing and events marketing.

The course aims to develop learners' knowledge of the theory and practice of marketing, necessary for them to secure employment and perform in all key areas of marketing in a broad range of employment environments.

Students can choose to study between three streams:

1. Marketing
2. Event Management
3. Digital Marketing

The Bachelor of Arts in Marketing provides learners with knowledge and understanding of the fundamental theories, concepts and methods of Marketing.

There are many good reasons, personal and professional, to study the Bachelor of Arts in Marketing at Dublin Business School!

1. Study part time and continue to work full time.
2. Strong focus on digital marketing and the competencies required in a modern business environment.
3. Study in the heart of Dublin City Centre.
4. Study the general marketing course or choose between the digital marketing or event management streams.

DBS specialises in the provision of contemporary undergraduate courses in the areas of Arts, Business, and the Humanities. Check out all of our Evening Degree programmes.

Our broad programme range isn't the only reason to study part-time at DBS. We are also focused on your career, offer QQI accredited and industry recognised courses, and are located in an easy to get to city centre location, among other things.

View the top 10 reasons to choose DBS for your studies. 

Our Admissions Team is here to provide you with the guidance that you need. Students can contact the DBS Admissions Team on admissions@dbs.ie or call 01-4177500