Spotlight on one of our courses; Diploma in Marketing, Advertising, Sales and PR
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The Diploma in Marketing, Advertising, Sales and PR has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments. There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
Programme Aims and Objectives
This programme introduces participants to the areas of marketing, advertising, sales & public relations, enabling them to understand the tools and enhance their knowledge in the marketing and communications area. It aims to provide students with a foundation for the analysis of each of the four modules within organisations’ decision making processes, the internal and external influences affecting the communications strategy of an organisation and the role of information in the mix.
Further Study Options
For students interested in further study, the Diploma in Marketing, Advertising, Sales & PR will entitle them to exemptions at Level 1 of some of the Evening Business Degree programmes at DBS. For more information please contact the admissions team on (01) 4177500 or admissions@dbs.ie
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