Permanent TSB brand rises again with €4m campaign
‘Keep going’ campaign will be run across television, cinema and social media
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Permanent TSB is adopting new brand positioning for the “determined and optimistic” customer on Easter Monday, which will see the bank launch a new 90-second television advertisement as part of a €4 million campaign.
It’s a busy period for bank marketing at the moment, with AIB, Bank of Ireland and Ulster Bank all throwing money at hopeful, “recovery” mode branding. Permanent TSB’s campaign suggests how the bank will be “there to help people throughout their lives”, from when they first take the plunge in a childhood swimming lesson.
The centrepiece of the campaign is a television spot featuring a young man facing and overcoming the various challenges of life from his school years to dating, his first job and “settling down”.The campaign, which will run across television, cinema and social media, introduces a new strap line for the bank – “Keep Going” – which the bank says is “in tune with today’s more determined and optimistic customer”.
Source (Irish Times)
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