'I work in Internet Marketing. Over the past 24 months as search marketing and Google in particular has been evolving, I’ve seen my job being influenced heavily by traditional roles such as Sales, Marketing, PR & Advertising. I felt if I could train myself in the traditional offline techniques such Sales, Marketing and PR, etc., I could apply these techniques online and improve my overall skill set and Return On Investment for my employer in our online marketing efforts. The reason I chose my course with DBS was that it was the course that fit most with my needs since it covered all four modules, was conveniently located around the top of Grafton St (close to train/bus & luas) , reasonably priced and run over a short time period.

The course has been of great benefit to me both professionally and personally. I’ve found myself to be a lot more organised and focused since completing the course. I’ve used what I’ve learned in the PR module to increase our online press releases and distribution. The sales techniques I’ve used to improve the conversion rates of our online sales pages and I’ve used the marketing & advertising to grow the internet traffic of our websites.

Since doing this course, my employer has given me more responsibility and allowed me to grow my role further into the areas covered by my course. I enjoyed everything about the course and found the split between assignments and tests very easy to handle and more convenient for someone doing a course at night. The best thing about studying in DBS is the people, mainly the lecturers and classmates. The lecturers were very enthusiastic about their areas of expertise and I found their enthusiasm to be infectious. They also applied real world knowledge to their academic experience when teaching.'



Leo Fogarty
Diploma in Marketing, Advertising, Sales and PR 

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