Apply today for September 2023

This diploma offers an in-depth overview of the marketing profession, an understanding of the concepts and processes involved to effectively place products or services in the market. 

This course will teach practical skills in relation to the application of marketing, advertising and communications, sales and performance measurement, and public relations.

It has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects. With a central focus on how social media and analytic's play such a key role in marketing today, this course will prepare the students for the challenges of global competition, customer experience management and fast-changing consumer trends which comes with marketing in the 21st century.

This programme aims to develop a learner’s skills, as a professional marketer, presenting all different aspects of marketing communications such as advertising, sales promotion, public relations, direct marketing, and social media. The programme is strong in its focus on core principles but it also exposes students to the reality of how marketing is undergoing digital transformation and acquiring the necessary skills. The objectives of this diploma are as follows:

• Enable learners to gain knowledge of marketing communications, their tactics, methods and channels.

• Articulate the key aspects of an advertising campaign.

• Explore key elements of strategic PR planning and key communications techniques.

• Identify the challenges of sales management and the utilisation of new technologies.

• Appraise marketing metrics models to measure the efficiency and contribution of the marketing spends.

Dublin Business School’s Diploma in Sales and Marketing is a gateway course to our Marketing degree. Learn more about Dublin Business School’s BA (Hons) in Marketing

There are many good reasons, personal and professional, to study a Diploma in Marketing, Advertising, Sales & PR with Dublin Business School!

1. Study Online and Part Time in 1 year while continuing to work full time.
2. Study online as a Live Online Lecture through zoom.
3. Recorded Lectures are available to re-watch each week.

Visualise your future success. Take the first step and register for our Online Open Evening.

Our Open Evening offers the perfect opportunity to speak with our team of expert lecturers and gain first hand knowledge on programmes offered across a variety of disciplines including:

• Diploma in Marketing, Advertising, Sales & PR.
• BA (Hons) in Marketing.
• Master of Science (MSc) Marketing.

We will facilitate breakout rooms for you to explore – covering all disciplines. Our faculty, admissions team, and welcoming staff will be on hand to guide you through the process, help you visualise your future success and answer any questions you may have.

Our broad programme range isn't the only reason to study part-time at DBS. We are also focused on your career, offer QQI accredited and industry recognised courses, and are located in an easy to get to city centre location, among other things.

View the top 8 reasons to choose DBS for part-time students. 

DBS specialises in the provision of contemporary undergraduate courses in the areas of Arts, Business, and the Humanities. Check out all of our Evening Degree programmes.

Our Admissions Team is here to provide you with the guidance that you need. Students can contact the DBS Admissions Team on admissions@dbs.ie or call 01-4177500