The Diploma in Marketing, Advertising, Sales and Public Relations provides students with an introduction to marketing and promotional methods used in industry. On completion of this programme students should have a firm grounding in subject areas such as Marketing Theory & Practice, Advertising, Sales & Sales Management and Public Relations.
The lecturing team will consist of lecturers who combine academic qualifications with substantial practical business and marketing experience. In addition, marketing professionals will be invited as guest lecturers to discuss practices in the industry. A wide range of teaching techniques, including lectures, videos, workshops, seminars, guest lectures, and case studies will form an integral part of the course.
On completion of this programme, students will have the knowledge and skills required to work in a variety of marketing and business positions such as marketing assistant, PR executive, advertising executive, customer relations or as a sales representative.
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