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Focus on: Diploma in Marketing, Advertising, Sales and PR
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The Diploma in Marketing, Advertising, Sales and PR has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments.
Programme Aims and Objectives This programme introduces participants to the areas of marketing, advertising, sales & public relations enabling them to understand the tools and enhance their studies in the marketing and communications area.
Course Structure The Diploma in Marketing, Advertising, Sales and Public Relations is held over two evenings per week over one year duration. The lecturing team consists of staff that combine both academic qualifications with substantial practical business and marketing experience.
Assessment To be awarded the Diploma in Marketing, Advertising, Sales and PR, students will be required to complete a written assignment worth 30% of their final mark for each module and complete a written exam at the end of the year, which is worth 70% of the overall mark.
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Meteor goes big on guerrilla marketing
Mobile phone network’s ‘Secret HQ’ television ad hones in on internet culture
Meteor’s new “Secret HQ” campaign continues its recent fondness for guerrilla (experimental) marketing, with fake planning permission notices and a taxidermied fox among its plans to surprise consumers.
“When we’re designing our marketing campaigns, we have to acknowledge that our customers are consuming non-traditional media,” explains Meteor director Maeve O’Malley. O’Malley says Meteor wanted the ad to avoid “generic” advertising messages and instead offer “a light-hearted glimpse into the mobile consumption habits of customers”. Some of the concepts from the ad will be “placed in the real world” as part of the campaign, with a taxidermied fox character by the name of Séamus – Meteor’s version of an existing internet meme – popping up in well-known locations during the next phase. Source (Irish Times)
You can gain new skills in Marketing with a DBS Diploma in Marketing, Advertising, Sales and PR.
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Contact Andrew Mooney for any Diploma queries
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If you have any further queries about your Diploma application or need advice on Diploma courses at DBS, I am here to provide you with the guidance and information that you need.
I help prospective students who want to take the step and decide to upskill and enhance their career prospects in the areas of Accounting, Management, Finance, IT, Psychology, Law or Digital Media.
Our Professional Evening Diploma programmes are structured to address the constraints of modern work and lifestyle commitments. The courses run either one or two evenings per week (depending on the programme) between 6.15pm and 8.30 or 9.30pm and the duration varies between 10, 14, or 25 weeks to a year long.
All our programmes have been designed and developed in collaboration with industry and the professional bodies so that on completion in addition to your academic qualifications, you will have the skills and knowledge to apply to your career.
I am available to visit at DBS, or to take your calls and emails. For any further information, or if you would like to arrange a meeting, please email andrew.mooney@dbs.ie or call (01) 4170685.
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An Extra Service
No appointment required! Our Admissions Team is available Monday to Friday 8:45 a.m. - 5:15 p.m.
We're hear to answer any questions you may have about our Evening Diploma programmes, or the application process. Please feel free to call into the Aungier Street building, Monday to Friday from 8.45 a.m. - 5.15 p.m. to speak with a member of our Admissions Team about your options. No need to make an appointment.
You can also contact us on (01) 417 7500 or by email to admissions@dbs.ie.
Contact us today with your questions and take the first step towards furthering your education this year.
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