The centre will serve as a research and development hub, responsible for the development of technology platforms that will be used across Groupon’s local markets worldwide, which number more than 500.

Groupon has already created 100 highly skilled roles in Dublin, with plans to add 200 more over the next two years.

The new team will be a key pillar of growth for the company in areas such as advanced customer analytics, marketing automation, content delivery and core systems architecture.

Sasha Berson, Groupon’s chief marketing officer for EMEA, said the Engineering and Marketing Centre will play an important part in Groupon’s continuing transition from a daily deals site to a true online marketplace, Berson said.

“Our Dublin location gives us access to a diverse and talented pool of tech professionals and we look forward to building a world-class team here,” she said.

Martin Shanahan, CEO of IDA Ireland, added that Groupon’s choice of Dublin as the location for its Engineering and Marketing Centre is an endorsement of Ireland’s strong credentials as a hub for international commerce.

Ireland’s Department of Jobs, Enterprise and Innovation through IDA Ireland is supporting the investment.

source: Silicon Republic